The Broadcast Benchmarking Association (BBA) is currently
a free association of broadcasting companies. BBA conducts benchmarking
studies to identify practices that improve the overall operations of
the members.
Mission
To identify "Best in Class" broadcasting
business processes, which, when implemented, will
lead member companies to exceptional performance.
Objectives
To conduct benchmarking studies of important broadcasting
processes.
To create a cooperative environment where full
understanding of the performance and enablers of "best
in class" broadcasting processes can be obtained
and shared at reasonable cost.
To use the efficiency of the association to obtain
process performance data and related best practices
from regarding broadcasting.
To support the use of benchmarking to facilitate
broadcasting process improvement and the achievement
of accuracy, timeliness and efficiency.
Membership
The scope of BBA membership includes individuals
who work in broadcasting companies.
Company membership will be considered with respect
to compliance with BBA mission, goals and operating
guidelines, as well as, qualification of the organization
within the scope of membership.
Participation in specific efforts will be optional
and open only to members with costs shared by the
participants. Members pay only if they join a specific
study. Currently, membership in BBA is free.
We reserve the right to review membership applications
and to make the final decision whether or not to
accept any application. Consulting firms are ineligible
for membership.
Benefits of Membership
Studies:
BBA will identify and present to members
opportunities to participate in Benchmarking studies
on various topics addressing issues of importance
to broadcasting functions.
There are two types of Benchmarking studies provided:
Consortium studies are offered to the membership
as a whole with costs divided.
Single company sponsored studies addressing the
interest of one member company can be offered to
other selected members for no fee.
The association will also support internet service provision benchmarking efforts:
Research - Access public and private databases.
Identify study participants - Top companies in
internet service provision.
Collect data - Manage response collection with
the participants as a third party.
Lead site visits - Structured with best participants.
Roundtables:
Interest group roundtables will be organized throughout
the year. Members will pay a nominal fee to join
real and virtual roundtable discussions that address
specific broadcasting processes.
Cost:
Currently, membership in BBA is FREE! Costs
of studies are shared by the participants. |